Since the Fourth of July has passed, the “Christmas in July” season has started. What does this really mean? Well for starters it is extremely hot walking around Santa’s Village theme park in full regalia. Last weekend the temperatures were way past 90 degrees with heat indexes were over 100 degrees. It’s hot enough if you’re wearing shorts and a t-shirt, but a full yak beard set, wool pants, black boots, and foam rubber padding is extreme. But that is part and parcel with being Santa from Santa’s Village. It is also a heck of a way to drop a few pounds. Of course we take the necessary precautions while in the suit to keep hydrated and monitor body temperature.
July is also the time of year that we start shooting print ad pictures, commercial spots, and promotional videos for this upcoming Christmas Season. These can be lots of fun especially when you have a great crew that you are working with. Last week we shot at Sears Holdings national headquarters in metropolitan Chicago. Sears Holdings is the parent company of Sears retail stores and the Kmart retail stores. We did filming for both entities. I tip my hat to the crew of the project as they were very accommodating and really great professionals to work with and be around. It is a lot of work, but it is very rewarding to see the finished project where the talent of all concerned blends into one image. That in itself is pretty cool on a hot July day.
